USAID Tohara Salama

The USAID-funded Tohara Salama project is implemented by APHFTA, with HACOCA subcontracted to support demand creation activities in the Morogoro Region. HACOCA’s role focuses on increasing awareness and generating demand for VMMC among boys and men aged 15 years and above in all districts of the region, including Morogoro Municipal, Kilosa, Mvomero, and others. The project used targeted social behavior change communication strategies to address cultural barriers and misconceptions around VMMC. HACOCA also ensures strong linkages between community mobilization efforts and health service delivery, collaborating closely with healthcare providers to facilitate access to HIV prevention services, including VMMC, STI screening, and family planning. Through community outreach and interpersonal communication, HACOCA has successfully engaged key populations and connected them to essential health services.

HACOCA played a critical role in helping the project achieve substantial milestones in Morogoro. As of FY22, HACOCA contributed to the circumcision of 28,183 males in the region through effective demand creation. These efforts not only increased access to circumcision services but also integrated HIV prevention education, reducing the risk of HIV transmission among the target population. By overcoming cultural and logistical barriers, HACOCA’s community-based approach significantly expanded the project’s reach and impact.